Business Blue · Mini App palette (10 colors, ready to copy)

10 color roles

Every color has a defined purpose. Use the buttons on the right to copy it in any format.

Theme theme

Global theme color (navigation bar, selected tab)

#1e6fd9rgb(30, 111, 217)hsl(214, 75.7%, 48.4%)

Button btn

Primary button background

#1e6fd9rgb(30, 111, 217)hsl(214, 75.7%, 48.4%)

Button disabled btnDisabled

Disabled button background

#a7c8f0rgb(167, 200, 240)hsl(212.9, 70.9%, 79.8%)

Page background bg

Page backgroundColor

#f5f7fargb(245, 247, 250)hsl(216, 33.3%, 97.1%)

Card card

Product and content card background

#ffffffrgb(255, 255, 255)hsl(0, 0%, 100%)

Text main textMain

Headings and body copy

#16202ergb(22, 32, 46)hsl(215, 35.3%, 13.3%)

Text sub textSub

Captions and timestamps

#7a879brgb(122, 135, 155)hsl(216.4, 14.2%, 54.3%)

Divider divider

List dividers

#e4e9f0rgb(228, 233, 240)hsl(215, 28.6%, 91.8%)

Price price

Prices and promotional figures, usually warm

#df4020rgb(223, 64, 32)hsl(10.1, 74.9%, 50%)

Tag tag

Tag and coupon backgrounds

#eaf2fdrgb(234, 242, 253)hsl(214.7, 82.6%, 95.5%)

How to use it

Written by hand for the hue family and lightness of this palette, not assembled from a template.

The lead color sits in the middle of the lightness range, which makes it the most adaptable: both light and dark themes are easy to build on.

Good forThe most versatile lead: technology, finance, tools and enterprise services that need to feel trustworthy.

Use with careIt is so common that it can feel anonymous; support colors and typography have to do the differentiating.

Pairs withDeeper blue for depth and white for openness are the two hardest combinations to get wrong.

Hue family: Blue

What it looks like in a real interface

The same palette rendered across all three platforms — the fastest way to judge whether it works.

Live preview · switch platform

9:41

Mini App Store•••

Sample product500 g · pack

$39.90

Sample product1 kg · pack

$68.00

Buy nowSold out

Accessibility contrast check

Calculated to WCAG 2.1. AA is the accessibility baseline, AAA the enhanced level.

Foreground / background	Ratio	Body text	Large text
Body text / page background	15.28:1	AAA	AAA
Body text / card background	16.4:1	AAA	AAA
Brand color / page background	4.52:1	AAA	AAA

Verify this pair in the checker →

Export to your project

Four formats, ready to paste. Or fetch them by URL from your tooling or AI agent.

CSS variables

:root {
  --color-theme: #1e6fd9; /* Theme */
  --color-btn: #1e6fd9; /* Button */
  --color-btnDisabled: #a7c8f0; /* Button disabled */
  --color-bg: #f5f7fa; /* Page background */
  --color-card: #ffffff; /* Card */
  --color-textMain: #16202e; /* Text main */
  --color-textSub: #7a879b; /* Text sub */
  --color-divider: #e4e9f0; /* Divider */
  --color-price: #df4020; /* Price */
  --color-tag: #eaf2fd; /* Tag */
}

SCSS variables

$color-theme: #1e6fd9; // Theme
$color-btn: #1e6fd9; // Button
$color-btnDisabled: #a7c8f0; // Button disabled
$color-bg: #f5f7fa; // Page background
$color-card: #ffffff; // Card
$color-textMain: #16202e; // Text main
$color-textSub: #7a879b; // Text sub
$color-divider: #e4e9f0; // Divider
$color-price: #df4020; // Price
$color-tag: #eaf2fd; // Tag

Tailwind config

// tailwind.config.js: Business Blue
module.exports = {
  theme: {
    extend: {
      colors: {
        'theme': '#1e6fd9',
        'btn': '#1e6fd9',
        'btnDisabled': '#a7c8f0',
        'bg': '#f5f7fa',
        'card': '#ffffff',
        'textMain': '#16202e',
        'textSub': '#7a879b',
        'divider': '#e4e9f0',
        'price': '#df4020',
        'tag': '#eaf2fd',
      },
    },
  },
};

Machine-readable JSON

{
  "name": "Business Blue",
  "platform": "miniapp",
  "tags": [
    "Business",
    "Minimal",
    "Tools"
  ],
  "advice": {
    "family": "Blue",
    "depth": "The lead color sits in the middle of the lightness range, which makes it the most adaptable: both light and dark themes are easy to build on.",
    "muted": null,
    "suit": "The most versatile lead: technology, finance, tools and enterprise services that need to feel trustworthy.",
    "avoid": "It is so common that it can feel anonymous; support colors and typography have to do the differentiating.",
    "pair": "Deeper blue for depth and white for openness are the two hardest combinations to get wrong."
  },
  "roles": {
    "theme": "#1e6fd9",
    "btn": "#1e6fd9",
    "btnDisabled": "#a7c8f0",
    "bg": "#f5f7fa",
    "card": "#ffffff",
    "textMain": "#16202e",
    "textSub": "#7a879b",
    "divider": "#e4e9f0",
    "price": "#df4020",
    "tag": "#eaf2fd"
  },
  "contrast": {
    "textOnBg": {
      "ratio": 15.28,
      "level": "AAA"
    },
    "primaryOnBg": {
      "ratio": 4.52,
      "level": "AAA"
    },
    "textOnSurface": {
      "ratio": 16.4,
      "level": "AAA"
    }
  }
}

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