Snow Ridge

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Business Blue

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10 colour roles

Every colour has a defined purpose. Use the buttons on the right to copy it in any format.

Primary primary

Brand colour, mapped to the CSS variable --color-primary

#0e18a4rgb(14, 24, 164)hsl(236, 84.3%, 34.9%)

Primary hover primaryHover

Hover state: --color-primary-hover

#070d64rgb(7, 13, 100)hsl(236.1, 86.9%, 21%)

Primary active primaryActive

Pressed state: --color-primary-active

#03052brgb(3, 5, 43)hsl(237, 87%, 9%)

Text main textMain

Body text: --color-text-main

#232429rgb(35, 36, 41)hsl(230, 7.9%, 14.9%)

Text sub textSub

Secondary text: --color-text-sub

#6a6b7crgb(106, 107, 124)hsl(236.7, 7.8%, 45.1%)

Background bg

Page background: --color-bg

#f9f9fargb(249, 249, 250)hsl(240, 9.1%, 97.8%)

Surface surface

Card and panel background: --color-surface

#f4f4f6rgb(244, 244, 246)hsl(240, 10%, 96.1%)

Border border

Dividers and outlines: --color-border

#e3e4e8rgb(227, 228, 232)hsl(228, 9.8%, 90%)

Link link

Link colour: --color-link

#050b61rgb(5, 11, 97)hsl(236.1, 90.2%, 20%)

Accent accent

Highlight colour: --color-accent

#f2e42crgb(242, 228, 44)hsl(55.8, 88.4%, 56.1%)

How to use it

Written by hand for the hue family and lightness of this palette, not assembled from a template.

This palette's lead colour is deep and carries weight — suited to dark themes, or interfaces that need to feel professional and steady.

Good forComfortable for interfaces people look at for long stretches — it is the easiest colour on the eye.

Use with careIt is so common that it can feel anonymous; support colours and typography have to do the differentiating.

Pairs withDeeper blue for depth and white for openness are the two hardest combinations to get wrong.

Hue family: Blue

What it looks like in a real interface

The same palette rendered across all three platforms — the fastest way to judge whether it works.

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Navigation, buttons, cards and text hierarchy — previewed in one go.

Primary actionLearn more

Card oneSecondary copy, used to check contrast against WCAG.

Card twoAccent colour for highlights — keep it a step away from the brand colour.

Card threeNeutral text carries body copy, the most frequently used colour.

Accessibility contrast check

Calculated to WCAG 2.1. AA is the accessibility baseline, AAA the enhanced level.

Foreground / background	Ratio	Body text	Large text
Body text / page background	14.72:1	AAA	AAA
Body text / card background	14.1:1	AAA	AAA
Brand colour / page background	11.84:1	AAA	AAA

Export to your project

Four formats, ready to paste. Or fetch them by URL from your tooling or AI agent.

CSS variables

:root {
  --color-primary: #0e18a4; /* Primary */
  --color-primaryHover: #070d64; /* Primary hover */
  --color-primaryActive: #03052b; /* Primary active */
  --color-textMain: #232429; /* Text main */
  --color-textSub: #6a6b7c; /* Text sub */
  --color-bg: #f9f9fa; /* Background */
  --color-surface: #f4f4f6; /* Surface */
  --color-border: #e3e4e8; /* Border */
  --color-link: #050b61; /* Link */
  --color-accent: #f2e42c; /* Accent */
}

SCSS variables

$color-primary: #0e18a4; // Primary
$color-primaryHover: #070d64; // Primary hover
$color-primaryActive: #03052b; // Primary active
$color-textMain: #232429; // Text main
$color-textSub: #6a6b7c; // Text sub
$color-bg: #f9f9fa; // Background
$color-surface: #f4f4f6; // Surface
$color-border: #e3e4e8; // Border
$color-link: #050b61; // Link
$color-accent: #f2e42c; // Accent

Tailwind config

// tailwind.config.js: Snow Ridge
module.exports = {
  theme: {
    extend: {
      colors: {
        'primary': '#0e18a4',
        'primaryHover': '#070d64',
        'primaryActive': '#03052b',
        'textMain': '#232429',
        'textSub': '#6a6b7c',
        'bg': '#f9f9fa',
        'surface': '#f4f4f6',
        'border': '#e3e4e8',
        'link': '#050b61',
        'accent': '#f2e42c',
      },
    },
  },
};

Machine-readable JSON

{
  "name": "Snow Ridge",
  "platform": "web",
  "tags": [
    "Business",
    "Blue"
  ],
  "advice": {
    "family": "Blue",
    "depth": "This palette's lead colour is deep and carries weight — suited to dark themes, or interfaces that need to feel professional and steady.",
    "muted": null,
    "suit": "Comfortable for interfaces people look at for long stretches — it is the easiest colour on the eye.",
    "avoid": "It is so common that it can feel anonymous; support colours and typography have to do the differentiating.",
    "pair": "Deeper blue for depth and white for openness are the two hardest combinations to get wrong."
  },
  "roles": {
    "primary": "#0e18a4",
    "primaryHover": "#070d64",
    "primaryActive": "#03052b",
    "textMain": "#232429",
    "textSub": "#6a6b7c",
    "bg": "#f9f9fa",
    "surface": "#f4f4f6",
    "border": "#e3e4e8",
    "link": "#050b61",
    "accent": "#f2e42c"
  },
  "contrast": {
    "textOnBg": {
      "ratio": 14.72,
      "level": "AAA"
    },
    "primaryOnBg": {
      "ratio": 11.84,
      "level": "AAA"
    },
    "textOnSurface": {
      "ratio": 14.1,
      "level": "AAA"
    }
  }
}

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