Mulberry

Careers & employer brand · Score 86 ·Generated

Fresh Purple

View JSON

10 color roles

Every color has a defined purpose. Use the buttons on the right to copy it in any format.

Primary primary

Brand color, mapped to the CSS variable --color-primary

#9f57c7rgb(159, 87, 199)hsl(278.6, 50%, 56.1%)

Primary hover primaryHover

Hover state: --color-primary-hover

#7c32a4rgb(124, 50, 164)hsl(278.9, 53.3%, 42%)

Primary active primaryActive

Pressed state: --color-primary-active

#592277rgb(89, 34, 119)hsl(278.8, 55.6%, 30%)

Text main textMain

Body text: --color-text-main

#272329rgb(39, 35, 41)hsl(280, 7.9%, 14.9%)

Text sub textSub

Secondary text: --color-text-sub

#756a7crgb(117, 106, 124)hsl(276.7, 7.8%, 45.1%)

Background bg

Page background: --color-bg

#faf9fargb(250, 249, 250)hsl(300, 9.1%, 97.8%)

Surface surface

Card and panel background: --color-surface

#f5f4f6rgb(245, 244, 246)hsl(270, 10%, 96.1%)

Border border

Dividers and outlines: --color-border

#e6e3e8rgb(230, 227, 232)hsl(276, 9.8%, 90%)

Link link

Link color: --color-link

#7a2ea3rgb(122, 46, 163)hsl(279, 56%, 41%)

Accent accent

Highlight color: --color-accent

#79db43rgb(121, 219, 67)hsl(98.7, 67.9%, 56.1%)

How to use it

Written by hand for the hue family and lightness of this palette, not assembled from a template.

The lead color is light, so it works well over large areas — just keep text and borders dark enough to hold the contrast.

Good forIts sense of prestige suits memberships, privileges and exclusivity.

Use with careHighly saturated purple quickly looks gaudy, so be careful in B2B and utility products.

Pairs withA hint of gold reinforces the sense of quality.

Hue family: Purple

What it looks like in a real interface

The same palette rendered across all three platforms — the fastest way to judge whether it works.

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Primary actionLearn more

Card oneSecondary copy, used to check contrast against WCAG.

Card twoAccent color for highlights — keep it a step away from the brand color.

Card threeNeutral text carries body copy, the most frequently used color.

Accessibility contrast check

Calculated to WCAG 2.1. AA is the accessibility baseline, AAA the enhanced level.

Foreground / background	Ratio	Body text	Large text
Body text / page background	14.72:1	AAA	AAA
Body text / card background	14.1:1	AAA	AAA
Brand color / page background	4.29:1	AA	AA

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Export to your project

Four formats, ready to paste. Or fetch them by URL from your tooling or AI agent.

CSS variables

:root {
  --color-primary: #9f57c7; /* Primary */
  --color-primaryHover: #7c32a4; /* Primary hover */
  --color-primaryActive: #592277; /* Primary active */
  --color-textMain: #272329; /* Text main */
  --color-textSub: #756a7c; /* Text sub */
  --color-bg: #faf9fa; /* Background */
  --color-surface: #f5f4f6; /* Surface */
  --color-border: #e6e3e8; /* Border */
  --color-link: #7a2ea3; /* Link */
  --color-accent: #79db43; /* Accent */
}

SCSS variables

$color-primary: #9f57c7; // Primary
$color-primaryHover: #7c32a4; // Primary hover
$color-primaryActive: #592277; // Primary active
$color-textMain: #272329; // Text main
$color-textSub: #756a7c; // Text sub
$color-bg: #faf9fa; // Background
$color-surface: #f5f4f6; // Surface
$color-border: #e6e3e8; // Border
$color-link: #7a2ea3; // Link
$color-accent: #79db43; // Accent

Tailwind config

// tailwind.config.js: Mulberry
module.exports = {
  theme: {
    extend: {
      colors: {
        'primary': '#9f57c7',
        'primaryHover': '#7c32a4',
        'primaryActive': '#592277',
        'textMain': '#272329',
        'textSub': '#756a7c',
        'bg': '#faf9fa',
        'surface': '#f5f4f6',
        'border': '#e6e3e8',
        'link': '#7a2ea3',
        'accent': '#79db43',
      },
    },
  },
};

Machine-readable JSON

{
  "name": "Mulberry",
  "platform": "web",
  "tags": [
    "Fresh",
    "Purple"
  ],
  "advice": {
    "family": "Purple",
    "depth": "The lead color is light, so it works well over large areas — just keep text and borders dark enough to hold the contrast.",
    "muted": null,
    "suit": "Its sense of prestige suits memberships, privileges and exclusivity.",
    "avoid": "Highly saturated purple quickly looks gaudy, so be careful in B2B and utility products.",
    "pair": "A hint of gold reinforces the sense of quality."
  },
  "roles": {
    "primary": "#9f57c7",
    "primaryHover": "#7c32a4",
    "primaryActive": "#592277",
    "textMain": "#272329",
    "textSub": "#756a7c",
    "bg": "#faf9fa",
    "surface": "#f5f4f6",
    "border": "#e6e3e8",
    "link": "#7a2ea3",
    "accent": "#79db43"
  },
  "contrast": {
    "textOnBg": {
      "ratio": 14.72,
      "level": "AAA"
    },
    "primaryOnBg": {
      "ratio": 4.29,
      "level": "AA"
    },
    "textOnSurface": {
      "ratio": 14.1,
      "level": "AAA"
    }
  }
}

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