Cinnabar Ink

Sales events & brand campaign pages · Score 86 ·Curated

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10 colour roles

Every colour has a defined purpose. Use the buttons on the right to copy it in any format.

Primary primary

Brand colour, mapped to the CSS variable --color-primary

#c1272drgb(193, 39, 45)hsl(357.7, 66.4%, 45.5%)

Primary hover primaryHover

Hover state: --color-primary-hover

#a01d23rgb(160, 29, 35)hsl(357.3, 69.3%, 37.1%)

Primary active primaryActive

Pressed state: --color-primary-active

#7f151argb(127, 21, 26)hsl(357.2, 71.6%, 29%)

Text main textMain

Body text: --color-text-main

#1a1414rgb(26, 20, 20)hsl(0, 13%, 9%)

Text sub textSub

Secondary text: --color-text-sub

#7a6a66rgb(122, 106, 102)hsl(12, 8.9%, 43.9%)

Background bg

Page background: --color-bg

#fffcf9rgb(255, 252, 249)hsl(30, 100%, 98.8%)

Surface surface

Card and panel background: --color-surface

#fff4ecrgb(255, 244, 236)hsl(25.3, 100%, 96.3%)

Border border

Dividers and outlines: --color-border

#eddcd2rgb(237, 220, 210)hsl(22.2, 42.9%, 87.6%)

Link link

Link colour: --color-link

#86151argb(134, 21, 26)hsl(357.3, 72.9%, 30.4%)

Accent accent

Highlight colour: --color-accent

#d4a017rgb(212, 160, 23)hsl(43.5, 80.4%, 46.1%)

How to use it

Written by hand for the hue family and lightness of this palette, not assembled from a template.

The lead colour sits in the middle of the lightness range, which makes it the most adaptable: both light and dark themes are easy to build on.

Good forWorks well for food, retail and campaign pages, where it stirs appetite and the urge to buy.

Use with careUse it sparingly in finance and healthcare, where it can read as aggressive rather than trustworthy.

Pairs withSafest with neutral greys and white. Keep blue for confirmation and reserve red for danger and emphasis.

Hue family: Red

What it looks like in a real interface

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Primary actionLearn more

Card oneSecondary copy, used to check contrast against WCAG.

Card twoAccent colour for highlights — keep it a step away from the brand colour.

Card threeNeutral text carries body copy, the most frequently used colour.

Accessibility contrast check

Calculated to WCAG 2.1. AA is the accessibility baseline, AAA the enhanced level.

Foreground / background	Ratio	Body text	Large text
Body text / page background	17.8:1	AAA	AAA
Body text / card background	16.81:1	AAA	AAA
Brand colour / page background	5.71:1	AAA	AAA

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Export to your project

Four formats, ready to paste. Or fetch them by URL from your tooling or AI agent.

CSS variables

:root {
  --color-primary: #c1272d; /* Primary */
  --color-primaryHover: #a01d23; /* Primary hover */
  --color-primaryActive: #7f151a; /* Primary active */
  --color-textMain: #1a1414; /* Text main */
  --color-textSub: #7a6a66; /* Text sub */
  --color-bg: #fffcf9; /* Background */
  --color-surface: #fff4ec; /* Surface */
  --color-border: #eddcd2; /* Border */
  --color-link: #86151a; /* Link */
  --color-accent: #d4a017; /* Accent */
}

SCSS variables

$color-primary: #c1272d; // Primary
$color-primaryHover: #a01d23; // Primary hover
$color-primaryActive: #7f151a; // Primary active
$color-textMain: #1a1414; // Text main
$color-textSub: #7a6a66; // Text sub
$color-bg: #fffcf9; // Background
$color-surface: #fff4ec; // Surface
$color-border: #eddcd2; // Border
$color-link: #86151a; // Link
$color-accent: #d4a017; // Accent

Tailwind config

// tailwind.config.js: Cinnabar Ink
module.exports = {
  theme: {
    extend: {
      colors: {
        'primary': '#c1272d',
        'primaryHover': '#a01d23',
        'primaryActive': '#7f151a',
        'textMain': '#1a1414',
        'textSub': '#7a6a66',
        'bg': '#fffcf9',
        'surface': '#fff4ec',
        'border': '#eddcd2',
        'link': '#86151a',
        'accent': '#d4a017',
      },
    },
  },
};

Machine-readable JSON

{
  "name": "Cinnabar Ink",
  "platform": "web",
  "tags": [
    "Heritage",
    "Bold",
    "High contrast"
  ],
  "advice": {
    "family": "Red",
    "depth": "The lead colour sits in the middle of the lightness range, which makes it the most adaptable: both light and dark themes are easy to build on.",
    "muted": null,
    "suit": "Works well for food, retail and campaign pages, where it stirs appetite and the urge to buy.",
    "avoid": "Use it sparingly in finance and healthcare, where it can read as aggressive rather than trustworthy.",
    "pair": "Safest with neutral greys and white. Keep blue for confirmation and reserve red for danger and emphasis."
  },
  "roles": {
    "primary": "#c1272d",
    "primaryHover": "#a01d23",
    "primaryActive": "#7f151a",
    "textMain": "#1a1414",
    "textSub": "#7a6a66",
    "bg": "#fffcf9",
    "surface": "#fff4ec",
    "border": "#eddcd2",
    "link": "#86151a",
    "accent": "#d4a017"
  },
  "contrast": {
    "textOnBg": {
      "ratio": 17.8,
      "level": "AAA"
    },
    "primaryOnBg": {
      "ratio": 5.71,
      "level": "AAA"
    },
    "textOnSurface": {
      "ratio": 16.81,
      "level": "AAA"
    }
  }
}

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